Dubai Refreshments Company turns over 70 new accounts in three years

Dubai Refreshments Company signed Emirates International Restaurants LLC for an exclusive 10-year agreement across Arabia.  All Chili’s restaurants in the UAE will be serving Pepsi beverage products as of January 1st 2006.
 
Already securing the dominant market share of the post-mix sector, Dubai Refreshments Company has switched over 70 mega outlets from the competition in the past three years.  Their broad range of exclusive customers continues to grow through an assertive expansion plan set out by the company.
 
Dubai Refreshments Company’s general manager, Alan Salem said: “In addition to providing the best products, we offer value-added service by contributing significantly in developing these businesses through aggressive pre-planned marketing programs.” 
 
“Winning the Chili’s account underlines the company’s continuing success in securing ‘exclusive supplier’ status with prominent restaurant chains,” confirmed Salem.
 
The newest acquisition boasts Chili’s, Pizza Company, Black Canyon and Swensen’s under its umbrella, with each brand only serving Pepsi beverage products in the casual dining restaurants. 
CEO of Saleh Bin Lahej Group, the parent company of Emirates International Restaurant LLC, Mohamed Saleh Bin Lahej, said:  “Dubai Refreshments Company is aggressively seeking new territory within their market.   We have the same vision, with expansion plans to grow our brands to167 restaurants throughout Arabia in the next 10 years.  Having Dubai Refreshments on board is a mutually beneficial agreement for both of our companies.”
 
Saleh Bin Lahej Group’s president of hospitality division, Osama Salhin, said: “We have confidence in both the product and the driving force behind it.  Our partnership with Dubai Refreshments Company goes beyond serving Pepsi beverages – it is a long term investment in achieving and maintaining quality standards for our customers.”
Editors Notes:
The sole franchisee and distributor for PepsiCo products in Dubai and the Northern Emirates, Dubai Refreshments Company’s preferred supplier status offers a product portfolio including Pepsi, Diet Pepsi, Pepsi Twist, Mirinda Orange, Mirinda Strawberry, Mirinda Exotica, Mirinda Lemon, Mirinda Green Apple, Mountain Dew, Teem, Shani, 7UP, Diet 7UP and Aquafina pure drinking water.