Dubai Refreshments (PSC), sole franchisee and distributor of PepsiCo products, recently signed a five-year renewable agreement with Al Wathba Company for Central Services (PJSC) – Al Wathba Services - to provide fleet services for distribution of its beverage products.
The accord was part of DRC's efforts to streamline its operations and focus on its core business of providing carbonated and non-carbonated beverages under the PepsiCo trademark to the emirate.
Under the agreement, AWCCS wi provide DRC 170 vehicles including trucks, maintenance and fleet operations.
Celebrating its golden year in Dubai and Northern Emirates this year, DRC aims to maintain its leadership in the beverage market via effective distribution of its products.
Mana Al Mulla, DRC’s managing director said: ”DRC has grown very fast over the last five decades expanding our product and brand portfolio. In order for us to stay ahead in the industry, we need to focus on our core competencies which are producing and distributing refreshments and outsource services to partners who can provide effective solutions and value.”
Khalaf bin Sultan Al-Dhaheri, chairman of Al Wathba Services, welcomed the agreement and noted: "The outsourcing of non-core management functions is a major trend worldwide. It frees management to focus on the real issues in the business and lets professionals get on with the cost-effective running of peripheral activities. Al Wathba Services is delighted to be working with a prestigious client like DRC and is looking forward to working with them and contributing to efficiencies and cost curtailment within their fleet."
Al Wathba Services, a subsidiary of the Abu Dhabi Investment Company (ADIC) is a leading vehicle, plant and equipment solutions provider. The company focuses on giving value added solutions underpinned by its three core products: rental, leasing and outsourced Services.
"A key business intent has always been to add to our clients' business imperative through our innovative fleet solutions," said Paul Greenwood, CEO of Al Wathba Services.
"With this partnership, we are assured of the quality and efficiency of our product distribution to make sure that our beverages will be available and create a wider reach in our market," said Mr. Al Mulla.
In its 50 years, DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, 7 Up, Diet 7 Up, Mirinda, Mt Dew and Lipton Ice Tea, Shani, Evervess Soda, Evervess Tonic, Evervess GingerAle, Aquafina Pure Drinking Water and Aquafina Sparkling Water.
