Dubai Herbal and Treatment Centre setup under the guidance of His Highness Sheikh Mohammed Bin Rashid Al Maktoum Crown Prince of Dubai and Minister of Defense, have appointed Simm Group to perform their public relations, advertising, media and creative services.
Open since February 2003, DHTC practices complementary and alternative medicine like traditional Chinese medicine, traditional Indian medicines (ayurveda), homeopathy, dermatology, energy medicine, manual lymphatic drainage and conventional medicine. They are striving for an integrated and wellness practice in the near future.
DHTC’s Director General, Dr Ali Redha and Administrative Director, Mr Mohammed Hadi AlMarashi are confident that Simm Group will not only meet but exceed all their media and advertising needs.
“Of all the agencies to pitch for the DHTC account, we felt there was no comparison to Simm Group,” said Mr AlMarashi.
“Simm Group took the time to interview all our practitioners and staff, they understand what we are doing and what we want to achieve and have provided us with an outstanding creative, public relations and media strategy,” said Medical Director Dr Upendra Acharya.
Simm Group’s General Manager, Mr Michael Hughes says he is honored to be performing PR and advertising services for the only medical centre in Dubai to offer fully integrated healthcare.
“I am ecstatic about the agency’s appointment, especially as we have won both the PR and advertising contracts. It is very rewarding to find yet another client who appreciates the difference that Simm Group provides in a fiercely competitive environment,” Mr Hughes said.
Being the PR and advertising agency for Belhoul Speciality and Belhoul European Hospital’s, Simm Group has a thorough understanding of marketing health and medicine in the Middle East.
Originally from Australia, Simm Group also perform media services for Australia’s Video Ezy, a new company to enter Dubai and other clientele include Wafi Spa, Bafco and Alhosn University.
In the very near future Simm Group will be organising the launch of DHTC’s newly designed clinic in which His Highness Sheikh Mohammed Bin Rashid Al Maktoum will officially open the centre.
