DUBAI GETS A NEW FASHION DESTINATION FOR MEN AND WOMEN
EXPRESS OPENS SECOND STORE IN THE MIDDLE EAST AT THE DUBAI MALL
Express is one of the most widely recognized brands in the United States and the most innovative, fashion forward retailer in the industry. On May 13th, 2009 in partnership with M.H. Alshaya Co., Express at The Dubai Mall opened its doors, and provides the newest and most sophisticated style resource for men and women in Dubai.
"Dubai presents an opportunity for us to not only have a wonderful and dynamic store, but to bring Express' unique fashion point of view to what is truly Dubai’s most fashionable, cosmopolitan environment," said Michael Weiss, president and chief executive officer of Express. "And, beyond the store, we are also proud to become a part of the outstanding Dubai fashion community."
Opening day offered customers an “Evening of Style” with a Spring Dressing trend presentation from Express style experts featuring the fun, Sizzling Express Spring Collection followed by complimentary one-on-one style consultations. Energy drinks were served and spinning tunes kept the party festive. Guests picked up their “gift pack” which included an exclusive 15% off offer and a free gift.
The evening provided a fun shopping experience where guests purchased tailored wear to work pieces, the latest in denim as well as getting ready for the Summer Holidays with items from the Spring Collection. The Spring Collection includes the season’s hottest trends including jumpsuits for women and polo’s for every occasion for men.
This sensational new 1,100 square meter Express store reflects the company’s newest store design. The sophisticated shopping environment features a sleek white color palette with touches of red, cement tile flooring and white lacquer fixtures. The store has been designed to give women and men access to a stimulating shopping environment where both can shop for the latest trends and everyday fashion essentials.
