The joyous season of Christmas is steeped in tradition and gift giving is one ritual that is inseparable from this holiday. Who hasn’t had difficulty at one time or another in choosing a suitable present for a beloved family member or a dear friend? Capture your loved ones hearts with diamond jewellery this Christmas - twinkling and shining, they reflect the nature of the season to be happy.
For many centuries, men, women and children have eagerly counted the days until Christmas morning, when everyone rushes to the Christmas tree to open their presents. The giving of gifts is a time honored tradition and the selection of presents that will be appreciated and enjoyed by those we love is no trivial task. Sparkling diamond jewellery Christmas gifts have always been part of that tradition and they continue to contribute to the glow that the holiday season brings.
Since time memorial, diamonds have been significant status symbols and legend has it, that it was credited to have mystical powers. In India, diamonds shaped in an octahedron were surrounded by legendary stories of its power and aura. It dispersed light in the color of a rainbow unlike any other stone. It was believed that its owner would be protected from any bad omens.
According to ancient Greek mythology, diamonds were believed to be teardrops from the Gods. Diamonds played a talismanic role and became more than a piece of jewellery, they were a symbol of power and wealth believed to inspire luck, hence the Greek word for diamonds ‘adamas’ means unconquerable.
Ancient Romans also endowed diamonds with romantic power, believing them to be splinters from the stars that tipped the arrow of Eros, the God of love.
Myth, fable or facts, generations have passed on stories of these dazzling gem stones for years but it’s one key message still remains till today, which is “ a diamond is forever’ and continues to represent eternal love.
Their seductive brilliance continues to intrigue and mesmerize men and women around the globe.
Be it a diamond ring or a diamond necklace there are diamonds available to dazzle the one you love this Christmas. Diamonds are without a doubt, a gift of everlasting love.
The Diamond Trading Company (DTC) is the diamond marketing arm of the De Beers Group of companies and supplies approximately 60% of rough gem diamonds to the world’s leading diamantaries. The DTC is better known to the public for its famous slogan “A Diamond is forever”.
The Diamond Information Center (DIC), with offices worldwide, handles consumer public relations for all levels of the diamond industry-from mining to finished jewellery.
