Crystallized™ - Swarovski elements announces the winners of the young designers awards at the Dubai bride show 2009
INSPIRING YOUNG DESIGNERS IN THE MIDDLE EAST REGION
Vigorously pursuing the company’s long tradition of inspiring and promoting tomorrow’s design talent, CRYSTALLIZED™ – Swarovski Elements has called upon young creative minds in the United Arab Emirates to participate in the CRYSTALLIZED™ Young Designers Award 2009. The awards were presented on the final day of the Dubai Bride Show 2009, which took place at the Dubai International Exhibition Centre from April 8-11, 2009.
For the award, both student designers and amateurs were inspired by CRYSTALLIZED™ – Swarovski Elements’ “Gypsy Rose” theme, a topic that resulted from the intensive research of the CRYSTALLIZED™ trend team, which provides continual support for the fashion and jewellery industries by releasing detailed trend predictions in time for each of the traditional fashion seasons. The Young Designers Award participants were invited to explore their own creativity by designing a wedding dress in line with the colorful Gypsy Rose trend. The finalists, 10 from fashion schools and 10 amateur designers were each provided with an assortment of CRYSTALLIZED™ – Swarovski Elements to incorporate into their final design, the results of which were on display at the Dubai Bride Show 2009.
A select panel of judges, leading figures from the Middle East fashion industry, was given the task of selecting the winners in both amateur and student categories. In the amateur category, Edwin Jesus was awarded the runner up spot, whereas Jihae Yun received first place for her outstanding creative design. Maryam Telmesani came in as the runner up in the student category, while Bashra Khatib took first place. Both winners received a voucher worth AED 3000 of CRYSTALLIZED™ – Swarovski Elements. In addition, Edwin Jesus was announced the winner of the special Innovations Award for using CRYSTALLIZED™ – Swarovski Elements in the most innovative way. Edwin will get first-hand experience with crystal as a creative material by participating in an internship with Swarovski Middle East, for a three month period starting September 2009 in Dubai, UAE.
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Since its founding in 1895, Swarovski, creator of the world renowned CRYSTALLIZED™ – Swarovski Elements, has made a priority of supporting creativity among acclaimed and up-and-coming fashion designers. CRYSTALLIZED™ continually cooperates with leading design schools throughout the world to encourage innovation and design inspiration with CRYSTALLIZED™ – Swarovski Elements, long recognized right across the design spectrum as a creative material in its own right.
CRYSTALLIZED™ – Swarovski Elements is the product brand for the world’s finest loose cut crystals manufactured by Swarovski. Available in a myriad of colours, effects, shapes and sizes, these elements provide a fabulous palette of inspiration for designers in the worlds of fashion, jewellery, accessories and interior design. This precious ingredient can be recognized through the “Made with CRYSTALLIZED™ – Swarovski Elements” label that serves as a guarantee of quality, authenticity and integrity. CRYSTALLIZED™ – Swarovski Elements add brilliance to the most glamorous designs and sparkle to international galas. It touches the heart of all those drawn to the enchantment of crystal.
Swarovski, with some 26.000 employees and a presence in more than 120 countries, is the world leader in the production of precision-cut crystals. The company registered a turnover in 2008 of € 2.52 billion.
