CLEVER OREO
RIDING THE ELEVATOR TO SUCCESSFUL ADVERTISING
Innovative, strategic and engaging…three words that describe Oreo’s attention-grabbing new media advertising campaign. This time Oreo rides the elevator straight into a waiting glass of milk. The billion dollar best selling brand by Kraft Foods carved out its niche as milk’s favorite cookie by devising its ingenious twist, lick and dunk brand communication strategy. Now, across multiple key global markets, its core strategy remains consistent and crystal clear. Its delivery however, continues to push the boundaries of creativity, evolving with the times and consumer sophistication.
In this bold new creative campaign, the traditional dunk of an Oreo cookie into a glass of milk is brought to life with the use of a panoramic glass elevator. As the elevator descends each floor the effect captures the gesture of an Oreo being dunked in a glass of milk.
“The feedback we have received so far has been insightful and indicative of the brand’s strong association with milk. Most people got it right away, others were thoroughly engaged. It is a whole new way to demonstrate that Oreo goes hand in hand with milk. At the same time, it captures the fun and playful essence that Oreo brings to milk’, said Ahmed Yahya Marketing Director GCC, Kraft Foods Middle East and Africa.
Created by Draft FCB, the campaign is currently being tested in the media-savvy township of Dubai Media City before it hits one of Dubai’s high traffic shopping malls. That in itself is a clever move by Oreo. After all if the ad folks do not get it, will anyone else?
Dow Chemical in the Middle East Showcases Coatings
Portfolio and Innovations at Middle East Coatings Show
Cairo, Egypt – March 18, 2009 - Dow Coating Solutions, a market facing business of The Dow Chemical Company (“Dow”), today announced its participation in the Middle East Coatings Show 2009 (March 17-19, Cairo International Convention & Exhibition Centre) in partnership with leading regional distributors. Dow Coating Solutions will showcase a range of industry innovations introduced in the past year, demonstrating its ongoing commitment in environment protection and sustainable development.
Dow Coating Solutions brings together the chemistries of 11 Dow businesses, including Dow Epoxy, Dow Biocides, Specialty Latex and ANGUS Chemical Company to provide customers easier access to the expertise needed to continually drive innovation in the coating industry. Product offerings and technical expertise concentrate on needs of coatings formulators in Architectural, Industrial OEM and Transportation and Corrosion Protection markets. Dow Coating Solutions has all of Dow’s coatings capabilities in one easy-to-access portfolio – making it easier for customers to collaborate with Dow as they work to develop new, or enhance current, formulations.
Among the total portfolio from Dow Coating Solutions products and solutions highlighted at this year’s Middle East Coatings Show 2009 in Cairo will be ANGUS Chemical Company and Dow Biocides.
Another Dow business also present at the show is Dow Wolff Cellulosics (DWC), a market leader in cellulose ether polymers. Dow Wolff Cellulosics offers products to improve the consistency and ease of application for many paints and coatings.
