BZNS Avenue, a Riyadh-based PR and Marketing Solutions Company, has announced that it has launched a new (interactive) website to better serve its existing clients and introduce its services to potential businesses looking for a different and unique style to promote their products and corporate images.
The company, which has been operating in Saudi Arabia and the GCC for the past five years, claims that it has been able to successfully gain a strong market position through its unique and different approach to business.
"We think out of the box," said Mrs. Nada El-Darwiche, PR & Marketing Consultant of BZNS Avenue. "Our main objective is to ensure that we have presented the client / brand in the proper manner to its customers, and in the market place.”
"More importantly, we always try to establish a strategic partnership with our clients going the extra mile for their satisfaction,” she added. In addition to the strong presence on the home page, a separate link has been created to a dedicated page for well known clients in KSA. "We are very selective in choosing our clients and our charges are very affordable without any compromise on the quality."
The website, www.bznsavenue.net, reflects this approach and business strategy. Its colorful yet simple design is just an example of the level of creativity in the company's approach. It presents the company's available services to its audience in a very simple and systematic way. Those services include Design and Copywriting, Direct Marketing, Marketing Research and Events Management.
"We are not a regular advertising agency," Mr. Mohammad Abu-Samra, the Project Manager at BZNS Avenue, explained. "We may work with those agencies if needed to ensure consistency in the approach and concept of communication. What we work on is the image of either the product, brand or the organization."
A major part of the website has also been dedicated to the company's clients. On the home page the names and logos of major clients run in a continuous manner. "We are dedicated to our clients," explained Mrs. Nada El-Darwiche, a young and active female marketer who has had long experience in the field. "Those clients are the best possible reference for our business," she added.
"When we signed up with BZNS Avenue, we never expected to have such a great and professional support," said Mr. Samer Kanj, General Manager of Buruj Cooperative Insurance. “They surprised us with the high quality of service, dedication and commitment." He explained that the results were very tangible and all the professional services that were invested were translated in increased business activities.
Another opinion was echoed by other business owners and managers who have worked with BZNS Avenue. "I believe that the new website is going to become an important tool for BZNS Avenue to boost their credibility, and to help us further grow our business," said Dr. Khaled Al-Dhaher Managing Director of Microsoft, another satisfied client.
BZNS Avenue was established in 2004 to serve businesses based in Riyadh. It quickly gained a reputation across the Kingdom and in other countries in the Arab Gulf like the UAE, Bahrain, Qatar and Kuwait securing a solid position as a regional player, whose strategy is based on maximizing the profits for the clients through cutting on the cost without compromising the quality, and maximizing exposure to target audiences.
