DDB Worldwide, part of Omnicom Group Inc. (NYSE:OMC), has appointed Dubai Media City-headquartered Brandcom Middle East as its key regional communication development partner for the Lipton Tea account for Africa, the Middle East and Turkey.
DDB Worldwide was earlier awarded the global Lipton Tea alignment by Unilever (NYSE:UL).
The appointment of Brandcom Middle East does not affect any other DDB global or pan regional accounts in the market. TD&A DDB continues to work with DDB global clients.
“The Middle East is an increasingly important region for DDB and our clients with significant growth anticipated in the future,” Patrick Ehringer, President of Middle East & Africa said. “Our decision to partner on Lipton Tea with Brandcom Middle East stems from the agency’s proven track record with Unilever brands in the region.”
Brandcom Middle East is a highly awarded full service agency and it recently won four accolades for Unilever’s Axe brand at the Dubai Lynx 2007 awards.
“We are delighted with our appointment to the Lipton Tea account and look forward to this opportunity to expand our portfolio of work for Unilever,” said Ajay Shrikhande, CEO of Brandcom Middle East.
DDB Middle East & Africa has 22 offices in 19 countries within the Middle East and North Africa, organized into hubs: Egypt, North Africa (Algeria, Morocco, Tunisia), Levant (Jordan, Lebanon, Syria), Gulf (Bahrain, Kuwait, KSA, UAE, Oman, Qatar), Africa (South Africa, Mozambique, Nigeria, Kenya, Zimbabwe) and Pakistan.
DDB Worldwide (www.ddb.com), twice named The Gunn Report's Most Awarded Agency Network, named the World’s Top Network in Europe by The Gunn Report in 2006 which also named DDB London the Most Awarded Agency in the World. Three-time winner Adweek and Advertising Age Global Network of the Year. Number one in Creativity magazine’s 2006 ranking of agencies. Four-time winner, Clio Agency Network of the Year. Winner of more awards than any other network in the history of the Cannes International Advertising Festival. Tribal DDB, named Adweek's Interactive Agency of the Year for 2005 and 2006. Tribal DDB awarded Digital Campaign of the Year by Ad Age in October 2006.
