In a move to strengthen its strategic offerings to existing and prospective clients, Brand Lounge – Branding & Marketing Strategists firm announced today a strategic partnership with Brand Keys inc. the global leader in predictive brand equity, loyalty and brand engagement metrics.
Hasan Fadlallah, Founder and Managing Director of Brand Lounge said in a statement issued today “We are very excited to announce the partnership agreement between Brand Lounge and Brand Keys. The partnership aims to offer leading-indicator brand metrics in the Middle East and Northern Africa to clients and prospects seeking to improve the effectiveness in their Branding and Marketing activities and initiatives.
The partnership stands in recognition of the quality of our services and grants us access to a unique methodology that has proved its efficacy over the past 2 decades across some of the world’s leading brands” added Mr. Fadlallah.
Since 1984, Brand Keys has developed and offered clients a proprietary customer-listening system, taking insights and brand research far beyond the level available through traditional market research methods, delivering accurate, predictive engagement measures.
The proprietary methodology is based entirely on customer/consumer survey data, validated through a higher-order statistical model, providing insights that reveal what customers truly view as a brand’s strengths and weaknesses, with directly comparable competitive assessments.
This unique measuring system is essential to understanding and interpreting the values, expectations, and purchase decision-making process in relation to your brand, product(s), and company. The Brand Keys model allows you to determine the true values inherent in your brand - from the perspective of the customer; how they view your brand, and how they compare your brand to those of the competition, and finally how they choose products and services within the category.
Brands/Companies like Samsung, Unilever and American Express use these strategic insights to develop brand architecture/strategy, and to tailor their marketing communications messages to improve consumer engagement, brand profitability, the strategic impact of their advertising, and, to fine-tune marketing communications to keep customers coming back.
The Brand Keys model can also be used to quantify the incremental impact that media/marketing initiatives will have on brand engagement (in advance of the spend), and to test proposed communications against a category-based benchmark.
Brand Keys category, brand and competitive assessments will significantly enhance a brand’s current level of business intelligence with actionable brand and category loyalty and engagement diagnostics, marketing and media optimization, and communications testing.
The Brand Keys model has been used by Fortune 500 companies in both B2C and B2B sectors in over 30 countries worldwide.
