BioVitas, a biotech investment company based in Rome and New York has appointed GolinHarris as their PR agency of record. The agency has a brief to raise the profile of BioVitas in the Middle East.
Founder and Chairman, Gabriele Cerrone commented, “Biotechnology plays a vital role in both diagnostics and pharmaceuticals, and with the Dubai Biotechnology and Research Park due to begin construction early next year, I feel the time is right to increase awareness of BioVitas in the region. It has been a long cherished dream of mine to find cures or treatments for life limiting illnesses, and the partnership with GolinHarris is an opportunity to raise awareness of BioVitas, and the medical biotech sector as a whole”.
BioVitas invests in small cap biotech initiatives at an embryonic stage offering support both financially and structurally. Through encouraging the channeling of investor funds into research and development projects aimed at treating or curing major disease such as cancer, Cerrone has, during his career so far, helped direct millions of dollars of investor funds into emerging biotech companies. One such company, Xenomics, is currently working on a prenatal test that, if successful, would detect fetal DNA in a mother's urine thus eliminating the need for the higher risk amniocentisis test. Potential breakthroughs of this kind are exciting medically, but also promise great rewards for investors who support such initiatives.
Mr. Ziad Hasbani, Managing Director of GolinHarris in Dubai added, “BioVitas is a key player in the biotech market which is growing at an increasingly rapid pace. As a PR agency our aim is assist them in reaching potential investors in the region as well as alerting small biotech companies who may be looking for the kind of support that BioVitas can offer.”
GolinHarris Background
Founded in 1956, GolinHarris is one of the world's leading public relations firms with offices in North America, Europe, Asia and now the Middle East. As part of the Interpublic Group of Companies (NYSE:IPG), one of the world’s leading marketing communications groups, GolinHarris reach extends to more than 4,000 multinational, regional and local clients in 130 countries around the world.
In the Middle East, GolinHarris is headed by Gregory Tikanhoff, Regional MD, and Ziad Hasbani, MD, who head up a team of highly experienced and multicultural public relations professionals with an expertise in a wide range of industries.
