Better Life’s product portfolio of brands such as Siemens, Fisher & Paykel, Electrolux, Zanussi and Binatone will have special offers during DSS this year, including free gifts with every purchase.
Better Life, the specialist home appliance chain of the Easa Saleh Al Gurg Group, will retail appliances including refrigerators, washing machines, dishwashers, vacuum cleaners, microwave ovens, coffee machines and personal care items at record prices throughout DSS, from June 22 to September 22, 2005.
“The number of visitors coming to Dubai have risen from 600,000* during the first DSS to 1.51 million last year. The 12 week long DSS has boosted retail sales for Better Life over the past few years and we are expecting the same this year as well,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.
Some of the special deals include a Siemens breakfast set free on the purchase of a coffee machine; a Siemens Porsche-designed kettle free with a 438 litre Siemens refrigerator; a vacuum cleaner on the purchase of a Siemens fridge, and a handsome steel bar refrigerator, free with a Fisher & Paykel stainless steel refrigerator. Better Life is also offering several bundle offers, including the Siemens gigaset and micro handset for AED 1,099.
“We look forward to making DSS 2005 a great shopping experience for our customers, by offering home appliances at attractive prices,” added Dayal.
Customers can avail of the special DSS offers at all Better Life showrooms located next to Strand Cinema in Karama; at Homes-‘R’-Us in Mazaya Centre and Al Qasimi street in Sharjah; near the abra station in Bur Dubai; and on the Dubai-Sharjah highway.
Better Life is the only specialist home appliance chain in the UAE, with a collection of ten world class brands under its wing: Electrolux, Binatone, Terim, Admiral, Wolf, Scandinova, Starmix, Fisher and Paykel, Siemens, and Zanussi.
Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class Western brands includes Siemens, Admiral, Terim, Scandinova, Wolf, Starmix, Binatone, Fisher & Paykel, Zanussi and Electrolux. Better Life showrooms in Dubai are located next to Strand Cinema in Karama, at Homes-‘R’-Us in Mazaya Centre, Bur Dubai (near the Abra Station), on the Dubai-Sharjah highway, in Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah
The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
