United Colors of Benetton, the leading International fashion brand of the Easa Saleh Al Gurg Group, presented its latest collection at an exclusive fashion show hosted by Fusion 2006, the first exhibition of its kind in the region for fashion, products and accessories.
Models displayed a range of trendy shorts, coloured tops and balloon skirts, in bright colours along with chic accessories that form part of Benetton’s comprehensive collection of smart casual wear.
Targeting style-conscious buyers aged between 18 and 30 years, Benetton’s participation in the three-day event drew a great response.
Commenting on Benetton’s involvement, Anil Nair, Manager, Benetton, said: “Fusion 2006 reflects Dubai’s status as the hub for fashion and textiles in the Middle East. We were confident that it would be an ideal place for Benetton to unveil its latest collection since our apparel and accessories reflect the enthusiasm and energy of the young generation.”
He added that Fusion 2006 succeeded in its mission to serve as an important platform for exhibitors.
More than 15,590 visitors attended Fusion 2006, which showcased a variety of global brands. Organised by IIRME, Fusion 2006 was held at the Airport Expo, Dubai from September 21-23, 2006 featuring fashion shows, make-over zones, competitions, and chill-out lounges.
Benetton recently launched its 2006 Fall/Winter collection, which is now available at all Benetton outlets in the UAE, including Deira City Centre, Mall of the Emirates, Jumeirah Centre in Dubai, and Abu Dhabi Mall.
Notes to the Editor
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of 1.9 billion euros.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre); one in Abu Dhabi in Abu Dhabi Mall; and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco and ICI.
