To highlight its achievements and its leading position on both local and regional levels in 2008, Bank of Jordan has announced the launch of its Branding campaign during the month of December 2008.
This new creative campaign will be released to local broadcasted and printed media and it will focus on the Bank’s identity, brand image and efforts to achieve client’s goals through its distinguished banking services.
The campaign was executed by a team of 70 persons who represented the bank’s identity and vision through the creation of 24 circles in three different energy colors, red, yellow and orange, which points out the Bank services and efforts to offer services around the hour.
The photo shooting took place at the Citadel (Jabal Al Qala’a), Amman, which is considered one of the oldest and most important historical sites in Jordan and located in the heart of the capital city. This site reflects the imaginary and scenic place surrounding Amman’s seven mountains.
In order to meet the needs of customers, Bank of Jordan has created new departments specialized in the development and enhancement of the Bank services and customer care which is aimed to small and mid sized businesses and financing institutions. In addition to that, the Bank has recently established new Marketing and Public relations departments that focus on its brand identity.
Bank of Jordan has proven its capabilities in the face of the local economic challenges under the current global economic circumstances. The bank’s policies aim to cope with these changes and uplift the services quality provided to customers and enhance its competitive position as a leading financial institution on the local and regional levels.
Bank of Jordan 2008 financial results and profit stood at JD 30.3 million, up to 49% compared to last year, showing that Bank of Jordan has maintained its advanced position within the best five banks in the Jordanian banking sector, where these high financial results come in line with the Bank efforts and goals to stand as the leading bank in the local and regional banking sector.
