Axor, the designer brand from Hansgrohe AG, has launched Axor Massaud, an extraordinary new bathroom collection, developed in collaboration with the award-winning French designer Jean-Marie Massaud, with designs inspired by nature.
The collection reflects Massaud’s perception of the bathroom as a living space. Axor Massaud celebrates man’s natural relationship with the element of water. In Massaud’s spatial concept, the simplicity and beauty of what is natural is transported into a household environment – the bathroom, a place where a person can find himself, turn his back on daily routine, and relax in complete harmony with the elements.
“There is a craving among urban people for the pristine relationship with nature,” says Philippe Grohe, head of the Axor brand. “For Jean-Marie Massaud, his feelings and his needs take center stage. With his design and spatial concept he always searches for the elementary connection with what is natural. This is mirrored perfectly in the Axor Massaud collection.”
Axor Massaud creates a harmonious connection between organic and geometric forms, between natural aesthetics and modern design. Axor Massaud not only symbolizes a new language of design, but exemplifies a new bathroom philosophy – a refreshing view of the relationships between people, water and space.
“It’s my belief that design can arouse genuine feelings in people,” says Jean-Marie Massaud. “But a person’s physical and emotional well-being can develop on when he is in harmony with his surroundings. This can be achieved by striking a balance between space and product, by making the objects in a room not just functional products but ceremonial sculptures in which technology is not the focus of attention.”
With their elegance and emotionality, the fixtures and accessories from Axor Massaud truly fit into the concept of the bathroom as a living space. Organic lines inspired by nature are brought into harmonic rapport with geometric forms. There are softly curving lines here, the natural fall of the water there. And between these is the clear geometry and cleverly concealed technology. An asymmetrically arranged and generously sized storage surface crowns the nearly 400 mm-wide single-lever faucet mixers. A broad torrent of water pours out from this into the basin. The slim base unit of the mixer is reminiscent of a stem growing upwards into a slight curve, similar to the bend of a blade of grass.
The Massaud collection also includes a range of components and accessories that have been coordinated with each other, from washbasin mixers to bathtub fittings, from soap baskets to a floor stand towel rack in the shape of a small tree. A moulded mineral washbowl
is also part of the collection, accentuating that the design of the bathroom environment is tailored to individual needs and ideas.
The high-end brand Axor, member of the Hansgrohe Group, is a byword for design and quality in the exclusive bathroom. With a large number of independent and extensive collections that were developed in collaboration with internationally renowned architects and designers such as Antonio Citterio (Milan, Hamburg), Philippe Starck (Paris, London) or Phoenix Design (Stuttgart & Tokyo), Axor opens up broad vistas of design for a large variety of individualized bathroom solutions and spatial visions. Philippe Grohe (39), grandson of the company founder Hans Grohe, is the head of the Axor brand.
For further press information: Melanie Fernandes or Elizabeth Sen, Promoseven Weber Shandwick. Tel: +971 4 3210077; Email: [email protected] or [email protected]
