Axiom Telecom, the region’s leading mobile phone retailer, confirmed today that it is to open 135 new retail outlets in the Middle East and Southwest Asia, predominantly in India and Saudi Arabia, pushing its total number of retail outlets in the region past the 900 mark.
The significant expansion is in-line with the company’s growth strategy which prioritizes development in core markets.
The company has also confirmed that its operations in the Egyptian market will shift focus and resources towards high growth opportunities within the telecommunications sector with its strategic partner Etisalat. Axiom will continue to provide after sales service to its customers with a two-year warranty through service centers in Shobra and Alexandria.
The company’s CEO, Faisal Al Bannai, has said that the next 12 months will see appreciable consolidation across the region’s mobile phone sector. This will provide further market share opportunities for Axiom, which has strong cash flow and is a leader in its industry.
“We want to be the market leader in every country in which we operate. Our strategy is to be the best, not to be present in every country for the sake of market representation,” commented Al Bannai.
About Axiom
Established in 1997 by Faisal Al Bannai, Axiom is committed to offering the best value for money to its customers, along with genuine service and the most attractive incentives. Today, besides its own branded outlets, Axiom owns and operates stores through partner arrangements in the UAE with major retailers and petrol service stations. In December 2005, TECOM a member of Dubai Holding acquired a 40% share of the telecoms retailer.
The Axiom name is a stamp of quality and originality, and a guarantee of the best after-sale service in the region provided by highly trained professionals. Axiom employs over 2,000 people and has since expanded into Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, London and India. The company is made up of different business units: Retail, wholesale, and value-added. Axiom also has a dedicated call center with trained and quality customer service advisors who answer calls from all its retail divisions and help customers with all the day to day queries, and technical support.
