Aptec Distribution and Advanced Technology Services (ATS) today jointly announced the launch of their new ‘Value-Add Service (VAS) Proposition’ for the Middle East region.
The idea behind the proposition being to increase the “Value-Add” offering as can be delivered by a joint Aptec/ATS initiative. This Aptec/ATS look to achieve by both growing the existing VAD offering and that of offering additional services in both a distribution and service environment. The approach being to allow Aptec to focus on its Distribution activities and the value-add components of developing market share, with ATS providing all technical value-added services and support to vendors and its channel partners.
This they believe was instrumental to them winning the recently awarded Sun Microsystems Software Solutions contract, which encompasses a detailed service component to that of just selling software.
Bahaa Salah, GM Aptec Distribution & Sales Director Aptec Group, commented on the announcement by saying that “The VAS Proposition and the recent Sun announcement compliments the new organizational structure now being rolled out within Aptec Gulf and our drive towards developing the Enterprise market. This coupled with the agreement now reached with our sister company Advanced Technology Services (ATS), leaves us convinced that the combined strategies are a market winner and we are very excited as to the new approach.”
According to Jed Isbell, GM Advanced Technology Services (ATS) “Following the formation of ATS it is befitting that we look to develop the strategy within Aptec Holdings to that of increasing its value-add offering associated with its companies. The VAS Proposition is the result of this dialogue and combines the experience and knowledge associated with 25 years of distribution within the region with that of a fully scoped service capability. A model, we believe, not previously seen within the region where we look providing both vendor and the channel with increased value-add activities in a combined distribution and service support environment”
About Aptec
Aptec is the leading distributor of IT products in the Middle East, Africa, Turkey and CIS. It has unique regional coverage with offices in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. A long-term and well established player in the Middle East, Aptec has been trading since 1980. Aptec offers a one-stop-shop for a complete range of IT products, Services and Consultancy. Aptec has offices and subsidiaries in 8 countries and warehouse where more than 500 staff is based. For more information, visit (www.apteconline.com)
About Advanced Technology Services (ATS):
ATS is an IT Security Consulting and Services company. The company headquarters are in the Dubai Internet City, Dubai, with offices in Riyadh/Saudi Arabia, Cairo/Egypt and Istanbul/Turkey. The company provides professional Security Services and Consultancy to corporations across the region, where services are tailored to be sold through reseller partners and vendors. ATS looks to deliver a flexible and superior quality service that enables enterprises to focus on their core businesses, safe in the knowledge that the IT security aspects of their business are being well looked after. ATS as a wholly owned subsidiary of Aptec Holdings.
