Almasa IT Distribution today announced the appointment of Frank Sheu as Chief Executive Officer for Almasa IT Distribution. Sheu was the founding Managing Director of Synnex Australia Pty Ltd 1991 and he has been responsible for growing this company to become the 2nd largest IT Distributor in Australia with revenue of $500M in 2004. Sheu will be responsible for leading Almasa IT Distribution into a new phase of its development as the No. 1 IT Distributor in the Middle East region. His appointment reflects the continued commitment of Almasa Holdings to grow and develop Almasa IT Distribution as a core business.
Mehdi Amjad, President & CEO of Almasa Holdings and Chairman of Almasa IT Distribution, comments on the appointment: “Many of our business partners know Frank from Synnex and appreciate that his approach is about hard work and getting the basics of distribution right through innovative business strategies, excellent vendor relationships, integrated and responsive logistics/supply chain management, superior customer service, strategic cost management and economies of scale. This approach will now be applied at Almasa to establish a world-class distribution system that extends to the entire Middle East and North Africa region.”
Almasa will strive to enhance its value proposition to both vendors and customers. A downstream shift to achieve greater market penetration will be combined with expanded geographic coverage to increase customer reach and sales. At the same time a focus on reducing the cost per transaction will not only enable this downstream shift but will also serve to improve profitability and the bottom line.
Amjad continues: “I will assume a new role as Chairman of Almasa IT Distribution and I look forward to working closely with Frank as CEO to lead Almasa IT Distribution forward into a new era of growth and success as the No.1 choice of vendors and customers and the leading IT Distributor in the Middle East and North Africa.”
About Almasa IT Distribution IT Distribution (formally Almasa IT Distribution Distribution):
Founded in 1996, Almasa IT Distribution Distribution's rapid expansion and commitment to service excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and networking solutions in the Middle East. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
Headquartered in Dubai, Almasa IT Distribution has warehousing facilities in Jebel Ali Free Zone and regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices, the company has secured an enviable position of being close to their customers and providing localised
in-country services.
