Consolidating its presence in the Middle East, Al Islami Foods, a leading halal food producer, today signed a joint venture agreement with Egypt’s fast food giant, Mo’men Group. The venture will capitalize on Mo’men’s extensive experience to launch Al Islami’s hospitality segment in the UAE. The move is considered a springboard for Al Islami brand to strengthen itself in the Middle East and North Africa region.
The joint venture spans over 15 years with the total investment of AED 80 million. Under the agreement, Mo’men Group will introduce Al Islami Hospitality segment starting with The Cart, a franchise model, across the UAE and Egypt, and later, to other countries of the Middle East.
Saleh Abdullah Lootah, Chief Executive Officer at Al Islami Foods commented: “Al Islami-Mo’men partnership is in fact a synergy of like-minded business approaches to broaden the reach of halal food benefits from the Middle East to the world. Both partners are currently in a planning phase to enter UK’s growing Halal food market.”
Mo’men Group, established in 1988 in Cairo, is the most successful food chain in Egypt. Mo’men started an innovative sandwich concept with a small investment. Today, 14 restaurants serving over 1.5 million customers a year in different cities of Egypt, Mo’men is one of the largest restaurant chains in the country in terms of market volume, highest in average sales and number of customers being served in each restaurant.
Mohamed Mo’men, the Chairman of Mo’men Group commented: “We are very glad to partner with Al Islami for mutual growth. The Cart (Al Islami Cart) in Egypt heralds a strong relationship to capitalize on growing Halal food market in the region. Mo’men’s initial plan for UAE is to open 20 restaurants under the umbrella of Al Islami Hospitality.
Moving with the modern lifestyle, Al Islami Cart is unique business opportunity for the region’s young entrepreneurs, which includes microwave oven, chiller for sandwiches, chair, hotdog grill, counter display chiller, cash-machine, where, sandwiches and hotdogs can be prepared and sold instantly.
About Al Islami Foods:
Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society. Starting with its successful frozen chicken product line, AL ISLAMI FOODS expanded its operations to include mutton and beef.
In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "CO-OP ISLAMI" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the real producer of a variety of food products under the name "CO-OP ISLAMI", after being produced outside the country on its behalf. AL ISLAMI FOODS products are considered as quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region. www.alislamifoods.com
About Mo’men Group:
Mo’men, established in 1988 in Cairo, is Egypt's most successful fast food restaurant chain. Mo’men opened the first restaurant with the name “Heliopolis” with a capital of 12,000 Egyptian Pounds (L.E.). Mo’men restaurants are serving more than double the number of customers and achieving double the sales per restaurant compared with any of the international brands operating in Egypt.
After the great success in the Take away and delivery business and listening to the consumers demands, Mo’men restaurants started opening dining restaurants. Today, Mo’men Restaurants are in the process of rapid expansion to open more restaurants serving Mo’men sandwich lovers all over Egypt and Overseas. For more information, please log on to www.momen-group.com
