Air Miles holds exclusive Masterclass with Andy Owen
Innovative Direct Marketing techniques to prove successful for retailers
UAE: Aimed at providing Air Miles’ 200 plus programme partners with an advanced and comprehensive understanding of Direct Marketing, the region’s leading multi-participant loyalty programme organised an exclusive Masterclass with Direct Marketing Guru Andy Owen.
Andy is the CEO and owner of Andy Owen & Associates, one of the world's leading Direct Marketing Consultancies, offering clients advice, guidance and support in all aspects of contemporary and strategic Direct Marketing. He is recognised as one of the most influential Direct Marketers around today.
“By organising such events for our Participants, we look to provide them with an insight into Direct Marketing, so they can use our database to effectively retain their customers and ultimately increase their ROI,” said Dave Battiston, CEO Air Miles.
“We are thrilled to have Andy Owen here with us to share his expert ideas that will definitely prove helpful both for us and our participants.”
With his 26 years of industry experience, Andy, in his usual flamboyant and entertaining style, covered a wide range of innovative strategies on contemporary Direct Marketing – including proven rules for success and ideas to help retail businesses prosper. He also shared the secrets and techniques used by professionals to create campaigns that deliver results.
Most importanly, Andy explained how Air Miles, as the region’s leading multi-participant reward programme, is key to enabling the Middle East’s retailers to achieve incremental sales and maintain a competitive edge.
“Customer data is a valuable resource and in today’s market it’s imperative that retailers know how to use data in an innovative and efficient manner to get the best results. Air Miles enables participants to benefit from its largest and most active retail database of over 1.7 million and guide them on best practices in loyalty led Direct Marketing,” said Andy Owen.
Andy added that he was delighted with the turnout and audience’s reaction to his presentation. “Air Miles organised a brilliant event and it was great for me to see the amount of people attending who were really keen to learn how to market their brand better through Direct Marketing. I really enjoyed the interest and the welcoming attitude of the attendees.”
Other speakers at the event were Dave Battiston, CEO of Air Miles and Paul Lacey, International Programme Director for Groupe Aeroplan (the owner of Rewards Management Middle East, which operates Air Miles).
Air Miles is free to join and allows members to earn and redeem points in a growing number of partners throughout the Gulf. Now in its eighth year of operation, Air Miles has over 1.7 million members across the UAE, Bahrain and Qatar who collect Air Miles from a huge range of retailers. Over 80% of Air Miles members have redeemed Air Miles or have enough to do so, making Air Miles the largest multi-participant loyalty programme in the region.
