Action Public Relations Holds Training Workshop for a Group of Fresh University Graduates
Action Public Relations (Action PR) recently held a training workshop for a number of fresh university graduates affiliated with the USAID-funded Maharat Internship Program.
Held at the company's headquarters in Amman, the three-day workshop covered various integral aspects of public relations, such as the skills required for dealing with various media and for the building positive relations between institutions and local communities. The workshop was supervised by Mr. Bashir Mraish, Action PR's General Manager, and Mr. Ibrahim Ayyad, an Account's Manager at the company, with the participation of other employees as well.
The final day of the training workshop was dedicated to the practical training of the group on devising public relations campaigns, corporate social responsibility activities, all of which were a comprehensive application of topics covered during the first two days.
Mraish expressed his utmost satisfaction with the workshop's proceedings, saying: "This initiative comes to reaffirm our belief in the importance of developing the Jordanian job market by providing our youth with the knowledge and skills necessary for them to contribute positively within their environments. We seek to raise a generation of young men and women who are conscious to the importance of public relations and their vital role for the success of any modern institution."
"Over the last couple of decades, public relations have grown to become a high art of human communication and a powerful tool for the creation of distinguished relationships between institutions and their target communities. More importantly, it is an art that is governed by set rules and fundamentals," he added.
The Maharat Internship Program is considered a world-class development opportunity for recent Jordanian university graduates with no previous work experience. The program allows the students to work with private sector firms and dedicated mentors to gain valuable first-hand skills and experience.
Participants in the workshop expressed their joy and gratitude for the opportunity, noting the many new skills and experiences they became aware to during the workshop.
Action PR is considered a pioneer in the field of public relations in Jordan in addition to having the widest scope both locally and regionally. Within a very short period after its inception in the early 90s, the company acquired the trust of countless high profile clients both in Jordan and abroad.
The company offers a wide array of services, including media consultations, organizing and delivering conferences, crisis management, devising strategic public relations plans for clients, media relations, public awareness and CSR campaigns, media coverage and copywriting, in addition to many other services in the field.
