Dubai launches the first female DJs network, 22.10, to become the first forum of its kind in the region. Aimed to promote, enhance and develop a network of female DJs and aspiring DJs from across the region, 22.10 will pave way to build on the existing pool of female DJs while recruiting new members. Founded and spearheaded by Dubai’s very own leading lady on the decks, DJ Lady Red Label, 22.10 is a group dedicated to meet the market demands and provide clients with professional female DJs in a market previously dominated by male DJs. 22.10 will also become the first platform for female DJs to meet regularly and build on their presence within the market segment. With professional female DJs already members, 22.10 will offer emerging DJs training workshops and opportunities to learn techniques including mixing and editing molding them to become professional, top-notch DJs in the market. Alongside the DJ recruitment, 22.10 will also reach out to include Dubai-based female musicians and provide a collaboration to work with the DJs forming a unique platform to provide female artists across the market.
Coming from the UK, DJ Lady Red Label began her career at the tender age of 15 by mixing music at local house parties where she quickly developed a keen interest in the field. As she mastered her music mixing techniques and growing determination to pursue it as a full time career, DJ Lady Red Label continued to appear regularly at various private functions before taking to the London West End club scene where she performed at a number of exclusive venues including Capisce, Click, The Yacht, Browns, Suga Suga, Pop and Trap. In 2000, DJ Lady Red Label moved to France and got her first residency working with other DJs and MCs to form a sound system incorporating various styles of underground urban and dance music.
Returning to London in 2002, where the West End music scene was becoming more mainstream dance and urban styles and moving further away from underground styles, DJ Lady Red Label broadened her repertoire to include everything from classic, soulful, funky, deep, tech house and broken beats, to Latin and Afro beats, old school soul, funk, and hip hop.
In 2005, DJ Lady Red Label moved to Dubai where she appeared at various private and corporate events as well as numerous clubs and lounges like Trilogy and Tangerine. Having just completed a 6 month residency in Cavalli Club, DJ Lady Red label has recently played alongside Cash Money and Kenny Dope (MAW) at the 'Time Out Comes Home' festival. She also held a 15 month residency at Park Hyatt’s idyllic venue, The Terrace and is currently the residing DJ at Dubai's hippest bars; Calabar and CinCin performing there every Thursday.
Established to fulfill the market requirements and promote the growing number of female DJs and female musicians in the market, 22.10 aims to scout the country in search of female talent and build to become the only female DJ and singers’ network in the Middle East. 22.10 will also offer a range of services including consultation and booking of regionally and internationally female DJs while nurturing, training and supporting the emerging female DJs and musicians locally. Offering diverse genre of music styles, 22.10 will cater to a range of clients including private functions, corporate entertainment and regular club and lounge appearances.
“When it comes to DJs and entertainment, Dubai is considered to be an entertainment hub with regular appearances of international artists. Previously dominated by male DJs, the market dynamics are evolving and we have witnessed a growing demand for female DJs and performers. Our objective is to expand on this by proving a networking circuit for both local and international female artists. With that in mind we intend to offer and nurture aspiring female performers and provide them with training opportunities, forums and dialogues to grow the female segment” said DJ Lady Red Label, Founder, 22.10.
With extensive DJing experience in the UAE, the pool of talented female DJs at 22.10 have played at some of Dubai’s trend setting hotspots including the Cavalli Club, the Address Hotel Downtown Burj Khalifa, Hyatt Regency Dubai, Chi at The Lodge, paving way to the new breed of female spinners in the city.
