New contracts to cover 20 countries in Middle East and Africa and follows recent distributor agreement

Tripp Lite, a world leading manufacturer of power protection equipment, has reinforced its strategic partnership with Redington Gulf, a leading IT distributor in the Middle East and Africa, with the signing of both a comprehensive Authorized Reseller Service Centre (ARSC) and Critical Application Partner (CAP) service contracts that will cover 20 countries in both the Middle Eastern and African regions. The move comes after the recent signing of a value-added distribution agreement between the two companies and is part of Tripp Lite’s continuing efforts to position itself across the rapidly developing IT markets of the Middle East and African regions while also establishing itself as a leading brand offering integrated solutions for data centre and corporate IT environments. 

Under the terms of the ARSC contract, Redington Gulf will establish key service centres where customers can bring in Tripp Lite products that are within or out of warranty, for repairs and services. Meanwhile, the CAP contract, will allow Redington Gulf to offer services like installations, on-site warranty service calls and preventive maintenance services. 

“The signing of these new service contracts brings a fitting start to our strategic partnership with Redington Gulf,” said Vipin Sharma, Vice President, Middle East, Africa and CIS Sales, Tripp Lite. “The opening service centres in strategic locations across the Middle East and Africa as well as having the ability to call and ask for help in the event of a failure or emergency situation reassures our customers and instils a sense of confidence in the Tripp Lite brand. Our partnership with Redington Gulf gives us the advantage of being able to leverage our effective and reliable power protection solutions across new markets and emerging economies in the MEA region.” 

“Our partnership with Tripp Lite has taken a major step with the signing of these new service contracts. The setting up of key service centres across the MEA region not only demonstrate the strength of our relationship with Tripp Lite but also reflects our common commitment towards providing customer and technical support to our customers. Rest assured, we will continue to work closely with Tripp Lite and promote its wide range of power protection products to help meet the growing demands and requirements of our customers.” said Sethuraman. S, Vice President, Services, Redington Gulf. 

 Earlier this year, Tripp Lite signed a distribution partnership agreement with Redington Gulf to distribute Tripp Lite’s wide range of products including UPS Systems, UPS Batteries, PDUs, KVMs, Cables, Power Inverters, Racks and Surge Suppressors. Tripp Lite solutions cater to data centres that are as small as a remote closet to a full-fledged modern data centre facility. Key benefits and advantages gained from using Tripp Lite products and solutions promote significant savings from operational costs, seamless connectivity and a marked increase in productivity and efficiency.