Merle Norman Cosmetics expands operations in UAE with fifth studio in Abu Dhabi

Merle Norman Cosmetics, a pioneer in the skincare and cosmetics industry since 1931, is soon to open its fifth studio in Mushrif Mall, Abu Dhabi, making strong in-roads in the Middle East market.

Over the last two years, Merle Norman has unveiled outlets in Sharjah Mega Mall, Dubai Festival City, a studio on Jumeirah Beach Road, in Midiff City Center and now in Abu Dhabi, highlighting the remarkable growth the company has in a short span of time.

Located on the ground level of the mall, customers will soon be able to select from Merle Norman’s bouquet of products and indulge in a complimentary signature skin assessment and foundation check.

The key features of the new outlet will include a private facial room to provide a soothing ambience to customers and dedicated rooms for nail services and make-up artistry, with trained beauty professionals for expert advice and service.

“The opening of the fifth studio is a testament to the growing popularity of our original ‘Try Before You Buy’ philosophy. Underscoring the success of a personalised approach to beauty care, Merle Norman is committed to creating quality products that provide customers with the highest standards of cosmetics and skincare,” said Mamta Thakkar, UAE General Manager of Merle Norman Cosmetics.

Merle Norman Cosmetics, headquartered in Los Angeles, has its own Research and Development department to ensure smooth product development process. Using state-of-the-art technology and high-quality ingredients and formulations, the brand researches, develops, manufactures and distributes its own line of top quality skincare and makeup products.

The leading American skincare and makeup brand is consistently ranked the #1 cosmetics franchise in US-based magazine, Entrepreneur, year after year and is ranked #34 of the top 500 franchises.

Other Merle Norman Cosmetics Studios are also located at Sharjah Mega Mall, Level 2 (06 5748380); Festival Centre, Dubai Festival City, Level 1 (04 2328566); Mirdif City Centre, Level 1, South Entrance (04 2840770); and Jumeirah Beach Road (04 – 3427232).