Looking cool this summer is a breeze with Giordano’s new premium Linen Collection

Looking cool and classy this summer is a breeze with Giordano’s new Linen Collection, in stores now. One hundred per cent natural, the Linen Collection features this season’s must-have items, offering casual styling, classic lines, and timeless simplicity.  

“A premium fabric, linen is a natural fibre that allows the skin to breathe and the air to circulate due to the fabric’s porosity – which leaves you not just looking cool but feeling cool too,” says Ishwar Chugani, Executive Director - Giordano Middle East. “As comfortable as cotton, linen is twice as strong and free of static, so it doesn’t cling to the body like a magnet.  Soft and elastic in nature, it is the ideal summer fabric.” 

Inspired by the Organic and Natural look, Giordano’s new Linen Collection includes classic plains, checks, variegated stripes and plaids in men’s shirts and polos; ideally paired with casual trousers, drawstring pants, Bermuda shorts and blazers – all available in white, natural, blue, brown and camouflage green.

In this collection, Giordano has taken a step further by especially weaving in exclusive plaids and stripe shirts in 100% linen. The new designs break away from the classic plains to offer more variety to customers looking to spruce up their styles this summer. 

In addition to the wide range of linen items, the new men’s range also includes essential wardrobe items in linen and cotton blends. 

For women, summer-fresh pastel shades and natural neutrals dominate – with the collection featuring long-sleeved easy-breezy all linen blouses, and easy to wear linen-cotton blend cardigans, as well as Linen Shirts and Casual Drawstring pants. Giordano Linen Collection bears a natural sheen and softness due to the fine selection of thread counts and construction in fabrics.

“For this collection, we focus on great quality, comfort and wearability,” adds Chugani. “Our customers will no doubt find that our new collection offers elegant simplicity just perfect for everyday wear. Linen is the classic, timeless fabric of choice for the season – it’s at the heart of the essential summer wardrobe.”