Keep your cool this summer with Giordano

Press release
Published May 9th, 2011 - 07:18 GMT

The new men’s range has a wide selection of everyday essentials like stripe polo shirts
The new men’s range has a wide selection of everyday essentials like stripe polo shirts

As the mercury rises, sizzle in the brightest of hues while you stay cool and comfortable with Giordano’s summer collection, in stores from May 1. With sporty tees and Big Tees, skater shorts and pants, skinny jeans, leggings and jeggings – the region’s favourite place for wardrobe essentials let’s you show your fashionable side without melting in the sun. 

Giordano’s Summer 11 collection focuses on a lot more colour and also launches its new and innovative G:Cool technology of NatruDry fabrics, guaranteed to keep you cool and dry. Men’s essential highlights include the G:Cool skater shorts and pants, specially designed for those who love an active lifestyle and want to brave the scorching heat with confidence, thanks to performance-driven fabrics and NatruDry technology.

The new men’s range has a wide selection of everyday wardrobe essentials like yarn-dyed stripe polo shirts, the ever-popular Lion Polo in a wide variety of color combinations, tipping polo shirts, striped and print shirts, and slim and regular fit plaid shirts with long or short sleeves - all just perfect paired with Giordano khaki pants or denims. 

For women too, there is no shortage of treats in store. Wardrobe-staple fashion tees in black, white and grey  are complemented by Giordano’s Summer 11 limited edition Big Tees in scorching brights, making this season’s colour-blocking trend ever-so-simple to wear. The Big Tees are a must-have match for stretch cotton Lycra leggings, jeggings or skinny fit denims and look super sweet accessorized with cotton scarves.   

“At Giordano, we’re committed to providing our customers high quality and versatile essential clothing  at great value. This Summer’s Collection is all about simple, easy to wear pieces that look great every time you put them on,” says Ishwar Chugani, Executive Director, Giordano Fashions “That’s why we’re the go-to place for men’s and women’s wardrobe essentials.” 

Background Information

Giordano Middle East

Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity(Q.K.I.S.S), the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,300 stores and counters in over 30 countries / regions  in the Asia-Pacific and Middle East regions. The company’s brands – “Giordano”, “Giordano Junior”, “Giordano Ladies”, “Concepts One” , “ BSX “ – are today synonymous with superior quality, value and service

 

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