Jacky’s Electronics raises awareness on electronics recycling via mall roadshow

Aiming to raise consumer awareness on the proper disposal of electronic products, Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer, recently held an ‘Eco-Exchange Recycling’ Roadshow at its Mirdif City Centre Outlet.

The Eco-exchange roadshow highlighted the importance of recycling electronic products through a question and answer competition. During the event, customers could bring in their old mobile phones, notebooks, cameras, MP3 players and gaming consoles and recycle them on the spot to receive special prizes and cash vouchers for future purchases at Jacky’s.

“Going green has been a united effort by companies in the world and we would like to take part in creating awareness on the value of recycling electronic products with our customers. Holding this roadshow during DSS is an ideal time as we are able to target the whole family, including the youngsters and teenagers, and keep them informed of different ways to properly dispose their gadgets without any harmful effects to our environment,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.

The Eco-exchange roadshow was held in partnership with City 101.6 and hosted by their presenters, Tia and Sid. Ten Fujifilm digital cameras and a Nintendo Wii Console were given to lucky customers. The event coincided with the 41st anniversary of Jacky’s Group of Companies, and Group founder and Managing Director, Jacky Panjabi, was on hand to celebrate the event.

Launched last year, Jacky’s Eco-Exchange Programme allows customers to trade devices from old mobile phones, notebooks, cameras, MP3 players and gaming consoles to any of Jacky’s outlet across the UAE to get a cash voucher for their future purchase of choice.  The value of the product is calculated in-store by trained Customer Service Executives who use a custom-built online portal to help determine what the value of the product would be, whether it is working or non-working.

With the Eco-Exchange programme all customers also have the option to trade devices in whatever brand or condition, allowing them to frequently buy latest devices and keeping up with the fast changing technology. Jacky’s also offer a value on non-working products, where in many cases a trade-in value is also given and where there is no trade-in value, they will still be recycled free of charge.