Saudi Arabia’s United Sugar Company (USC) has appointed OMD after a review of its media arrangements. The network’s Riyadh office also signed with two leading retail brands. The win of USC is a significant move into one of Saudi Arabia’s leading conglomerates, the Savola Group. The incumbent was Starcom. OMD’s contract, effective immediately, covers all USC brands, including Al Osra and Ziadah. The account is managed OMD’s Jeddah office, while ...