The latest episode of the ongoing dispute over the new Saudi Telecom Company (STC) logo witnessed a serious escalation with the US-based CTS Corporation filing an opposition proceeding in the Kingdom to protect its name and logo from trademark infringement by the Saudi telecom provider. A statement issued by CTS claimed that the new STC logo, launched Dec. 19, 2019, was a “direct copy of CTS’ logo.” “CTS promptly notified ...