Spring/summer 2009 collection includes sophisticated, traveller-friendly clothes and accessories
Ermenegildo Zegna, the global luxury menswear brand, has looked to India for inspiration in its spring/summer 2009 collection. The season’s advertising campaign, which was photographed in the magnificent city of Jaipur, marks the first time that the company has used an Indian theme for creative and commercial aims. It emphasizes the global scope of Zegna’s sartorial style and India’s importance as a market for the iconic brand.
The campaign features Ermenegildo Zegna’s spring/summer apparel displayed against the glorious landmarks of India’s ‘Pink City.’ Renowned fashion photographer Nathaniel Goldberg has highlighted the cultural elements of Zegna’s identity by showing images of the models – clad in Zegna’s Couture, Made-to-Measure and Upper Casual creations – as they meet the locals, ride motorcycles on Jaipur’s main road, and pose against the beautiful wall paintings, pillars and archways of the City Palace.
“India is an interesting location for us because, in addition to being an emerging market, it also has a strong tradition in the production of textiles, a great sense of quality, a great sense of colour. This campaign is a gesture to a country that we believe in a lot,” said Paolo Zegna, Chairman of Ermenegildo Zegna Group. “The colours in this collection give men of style even more opportunities for dressing up during spring and summer,” he added.
The Indian-inspired clothing in this collection include an elegant guru-collar jacket in cotton and linen as well as a button-down suit with pink stripes on dark fabric. Among the accessories are a waterproof canvas briefcase from the Montenapoleone line, with pinstripe logo design and leather trims in brown, as well as a pair of moccasins from the Isola line with a logoed strap in metal and olive wood and a genuine leather sole with padded effect. Each piece demonstrates Zegna’s excellent craftsmanship, use of natural fabrics, and traveller-friendly design.
Some of the world’s leading male models – such as Indian Moose Ali Khan, Spaniard Andrés Segura Velencoso and Englishman Will Chalker – took part in the campaign.
Ermenegildo Zegna’s spring/summer 2009 collection is available at the brand’s boutiques at The Dubai Mall, The Boulevard – Emirates Towers and the Mall of the Emirates, a corner shop at Saks Fifth Avenue – Burjuman Centre and selected Rodeo Drive boutiques across Dubai and Abu Dhabi.
About Ermenegildo Zegna
Ermenegildo Zegna goes back to the second half of the 19th century when Angelo Zegna a watchmaker by trade, decided to open a wool mill. Of his ten children it was the last, Ermenegildo born in 1892, who took over what was to become one of the best known and most dynamic family businesses in Italy. In the 1960s, the founder’s sons - Angelo and Aldo - gradually took over from their father the management of Ermenegildo Zegna e Figli. It was the two of them who carried out the vertical integration of the company, the transition from exclusive production of fabrics to tailoring of high quality suits for men and internationalisation of production. Growth of the group has been made possible through diversification of its offerings, which now ranges from clothing to accessories, and strategies which have enabled the Ermenegildo Zegna brand to grow successfully throughout the world. Currently it presents Ermenegildo Zegna Collection (with Couture, Sartoria and Upper Casual lines under it), Made-to-Measure, Z Zegna, Zegna Sport and Intimo along with Zegna Accessories. These collections are exclusively produced and distributed through 501 mono-brand stores, of which 198 are directly operated by the group. Zegna group’s philosophy is based on three principles: long-term objectives, family ownership to ensure continuity and a sound ethical commitment enshrined in a rigorous corporate governance system. The group’s organisation and the corporate governance that underpins it adopt international best practice in all relevant fields. All this has been made possible by the long-standing personal commitment of the Zegna family.
