ALBAWABA - Hailey Bieber makes major business move with Rhode skincare brand. Hailey Bieber's skincare business, Rhode, has been acquired by the cosmetics powerhouse e.l.f. Beauty in a deal that is reportedly valued at one billion dollars, as reported by The Independent. The acquisition comes just three years after Rhode was first introduced to the market. Rhode, which made its debut in June 2022 with a limited selection of minimalist ...