IKEA one of the top 20 retail brands in the world

IKEA, the global home furnishing company has been ranked at no. 10 as one of the top 20 retail brands in the world by a report released by WPP’s BrandZ.

The BrandZ report focuses on market-facing brands that generate revenue and profits through the sale of goods and services directly to consumers or business customers, establishing the value of the brand.

IKEA has been ranked at no. 19 as a global 20 risers brands in the world securing extra ordinary brand value growth over last year. The brand value of IKEA for 2010 stands at a whooping US $7.293 billion.

The report indicates that the improvement in the housing sector helped push IKEA  brand value by 28 percent.