Goody appoints Unitra Mets to distribute its products across UAE

Press release

Published June 1st, 2011 - 12:51 GMT

Al Bawaba

Saudi packaged food giant Goody has proudly announced that Unitra Mets has been appointed as the exclusive distributor for its products in the UAE starting July this year. The appointment follows an extensive review conducted by Goody in the beginning of this year.

The three-round process, starting with proposals from over ten different companies in UAE, focused on identifying the best-in-class partner in terms of strength of systems, trade relations and effectiveness in achieving Goody’s goal of providing its products to consumers wherever they shop.

Unitra Mets manages distribution in the United Arab Emirates for a portfolio of premier international brands including Red Bull, San Pellegrino, Oxygizer, Acqua Panna, and Moussy. Unitra METS provides 100% UAE coverage through its own sales and distribution structure using the latest state of the art technologies. The Goody account acquisition furthers the Unitra Mets strategy for food sector expansion, while also sustaining growth in the beverage industry.

Commenting on the appointment, Goody Saudi Arabia General Manager, Khaled Temarik said: “We see the UAE market as a big opportunity in our plans to grow Goody business across GCC and the Middle East. We see Unitra Mets as the right partner to work with in order to build our brands in this market for the long term.” He added: “Our expansion strategy out of Saudi Arabia to the other GCC countries including UAE arises from our commitment to our mission, to consistently deliver quality products, to customers who trust us to do so.”

Wasfi Kaso, CEO of Unitra Mets Group UAE said: “Goody represents wholesome qualities that make it the perfect choice for households in the UAE. The variety and quality of the Goody range reaffirms the commitment of Unitra METS Group to the UAE consumers to provide the highest standards in quality and innovation in both food and beverage products. Unitra METS group is proud of the partnership and association with Goody, and we look forward to the joint success we are determined to achieve in the UAE.

Background Information

Goody

In 1969, Ahmed Saied Basamah had an idea - what if he started a food company that did everything better?

The plan was simple – to bring Saudi consumers delicious, healthy, affordable food – to help them to make their meals more delicious. When you decide to do things better, you empower everybody in the chain. And that brings out the very best in them.