The entrance of singers into the world of television commercials has become a common trend that international companies rush to the most popular names in the music industry to represent their products. One of the singers who has taken on a second job in making TV commercials is Lebanese singer Amal Hijazi as she has signed a contract with the international electronic company Panasonic brand ambassador in Middle East.
Amal announced the launch of Panasonic's DMR-E60, the fourth-generation 'DIGA' DVD video recorders. According to the London based magazine, Sayidaty, Amal revealed that the offer given by Panasonic was a very attractive one that made refusing it an unwise thing to do. The singer added that she is not ashamed to admit that money plays a very important factor in her decision making, and she has such a strong love of money and prefers it over a romantic relationship.
The past year has proven to a success for Hijazi as she held a tour around the Arab world, in which she traveled to Syria, the UAE, and a number of Arab states in Northern Africa. Amal is skeptical about releasing a new album during this time since her previous album “Zaman” (Long Ago) is still witnessing enormous success. Amal has added that she is currently witnessing a 70% increase in terms of ticket prices for her concerts and album sales. The singer has revealed that her popularity is on a constant rise and that is due to her hard work and careful selection of songs and the matter she presents herself to her audience.
Amal has strongly refused to be compared to Lebanese singers Alissa, Nancy Ajram, and Haifa Wahbi, saying she does not rely on her outer looks and seduction techniques to gain popularity, but rather focuses on her feelings to send out her message to people’s hearts. The singer added that not once throughout her singing career has she acquired such measures as her colleagues like making sexually intimidating music videos to reach popularity and has solely depended on her talent to sing and her self respect.
The singer announced that she will begin recording the songs for her upcoming album in France, since her production company Music Master records in France, which will include at least 11 new songs sung in the Lebanese and Egyptian dialects. Amal stressed that she has chosen her songs very carefully and has worked with a number of prominent composers and poets to ensure the high standards of her album.
This October Amal took part in the launching of the international rally Formula one in Japan. Amal’s presence at the rally was solely as a representative for the Middle East, and was not to hold any form of performance. Aside from taking part in the big event, Amal is scheduled to hold a number of performances at different festivals in the Arab world, one of which will be in Jordan alongside international singer Fuedel. – Albawaba.com
© 2003 Al Bawaba (www.albawaba.com)
