The satellite music channel ‘Melody’ has started airing the latest music video by Lebanese singer Juana Malah for the song "Hatifdal Fi Qalbi" (You Will Remain in my Heart). The singer recently returned to the scenes after a three year absence, and the clip is an introduction for her new album "Sineen" (Years). The album, produced by ‘Melody,’ features seven songs to which composers from Egypt and Lebanon contributed.
A promotional campaign for the album was launched on the channel featuring portions of the songs, and includes the distribution of some of the songs on different radio stations.
The singer surprisingly chose to work with controversial young, Egyptian director Jad Shweiri, whose work has been known to feature provocative scenes, often considered inappropriate for Arab audiences.
Many criticized Juana for the cooperation with Jad, passing judgment before seeing the end result. The singer’s fans are accustomed to her down to earth style that is close to the heart.
Jad presented a beautiful story filled with emotion in the clip he created for Juana that has so far been successful, and the cooperation has proven that he is capable of creating different styles of music videos, and not only seductive clips.
In the clip, Juana appears as a beautiful woman who meets a young man who becomes interested in her, and the two begin to date. The young man proposes to her in a very romantic fashion, and the two are married.
The clip shows the couple a year into their marriage at their one year anniversary, and as he gives her a fine bracelet she tells him she is pregnant, and his face lights up with joy. For the first time, Jad attempts to reach viewers hearts and presents a woman in a respectful manner.
Juana’s career was launched from ‘Studio Al Phan’ ten years ago, after her successful participation in a number of singing contests. Her role models in the music world are Lebanese diva Sabah, Algerian singer Warda, and Egyptian singers Abdul Halim Hafez, Shadia, and Umm Kalthoum. She stated that she learned a lot from these great singers, such as their way of performing and their use of emotion in their songs.
