OLAPLEX

EIDEAL, the esteemed distributor of OLAPLEX in the MENA region, has proudly unveiled a groundbreaking collaboration aimed at reintroducing the iconic Original Build-bonding brand. This partnership marks a significant milestone in elevating hair care standards throughout the region, signaling the dawn of a new era characterized by innovation and accessibility for OLAPLEX's revolutionary technology. The eagerly awaited relaunch event took place on February 7th, 2024, at the prestigious ME HOTEL in Dubai, attracting 150 distinguished guests. Attendees were treated to the unveiling of a groundbreaking creation, which seamlessly merged innovation ...