Celebrate Diwali’s true significance as Damas unveils its mega promotion!

Seeking to make this Diwali your most special, vibrantly beautiful as well as your most memorable ever, Damas, the leading retailer of jewellery and watches in the Middle East, unveils 14 exclusive new collections in its highly popular and acclaimed gold, diamond and pearl jewellery collections along with an unbeatable mega promotion!

The glittering new collections include seven master designs in its much popular collections such as its alluring 22k gold and rose cut diamonds Legacy collection, the floral fantasy of its Ananya collection, its magical new Mirage diamond collection, its unmatched Kiku Pearls collection, the pristine Harmony collection, the handmade 22k gold and cubic zircon studded Gehna collection and its new and exciting musical treat, the Anmol bracelets and bangles collection.

The Damas Diwali collections are priced from AED 1,990/ upwards to AED 19,990/ and offer stunning gifts for every purchase starting from AED 500/ onwards. The much awaited launch of the new collections and the promotion ticks off on October 20 and will run until November 7, 2010 at select Damas 22k shops in UAE as well as in Qatar, Bahrain, Oman and Kuwait.

Damas' Diwali promotion simply showers you with gifts! For every purchase of diamond jewellery worth AED 500/ or gold jewellery worth AED 2,500/ you will get 22k gold coins in multiples. While for every purchase worth AED 4,000/ and above you receive 22k gold coins plus a pearl jewellery set free! Purchases worth AED 8,000/ and above present you an exclusive jewellery box free in addition to your other gifts. And finally, for every purchase worth AED 12,000/ and above shoppers will receive a 24k gold foil rose in addition to all the other glamorous gifts! The mega promotion also includes Easy Payment Plans from leading banks that customers can avail, with zero per cent interest over six months.

Dhanji Dedhia, Marketing Director, Damas Jewellery commented, "Diwali being the occasion that celebrates prosperity, Damas has gone all out to ensure that it's one of your most beautiful as well as wealthiest ones ever with the widest range of collections! We have specially designed diamond, gold and pearl collections in addition to a variety of other ethnically attractive creations. Damas' special Diwali promotion is our way of wishing customers all the prosperity in the world, that even as you enjoy our spectacular collections you receive equally dazzling gifts with every purchase. Thereby ensuring that in addition to beautiful memories you also attract greater prosperity this year."

Diamond dazzle

Damas special Diwali diamond jewellery collections include the opulent, Legacy diamond jewellery set comprising a necklace and earrings crafted in 22k gold and studded with rose cut diamonds and pink tourmalines. It's antique, understated allure presents the perfect blend of tradition and symbolism.

Ananya's new 18k yellow gold necklace and earrings embellished by diamonds, features pretty floral patterns recalling the lights and flowers of Diwali's festivities.

While Damas' new Mirage Diamond Collection is the real sparkle behind its glittering promotion! It offers a striking 18k yellow gold 3 pcs set comprising a pendant chain, ring and earrings sparkling with diamonds. Highly affordable, its diamonds are set in a uniquely new way that visually enhances both their size and appeal.

The glamour of gold

The Diwali collections by Damas also offers splendid gold jewellery collections such as the amazing new 22k yellow gold Harmony 2pcs set comprising of necklace and earrings. Inspired by 'diyas' the small clay lamps which are an intrinsic part of Diwali celebrations, its pieces are chunky yet lightweight.

Its new 22k white and yellow gold contemporary collection Gehna featuring glittering cubic zircons offers a tempting 2pcs handcrafted set of a necklace and earrings.

You will particularly adore the gentle tinkling of Damas' new 22k yellow gold Anmol bracelets and bangles collection amidst the sound of Diwali's fireworks! Highlighted by tiny movable bits these charming jewels add music to every move of its lucky wearer!

Lustrous pearls

Adding timeless lustre to Diwali's dazzle is the new Kiku Pearls set comprising an 18k yellow gold necklace and earrings showcasing diamonds and fresh water pearls, designed around an interesting 'spark' motif reminiscent of Diwali's bright fireworks.

This year's Diwali collections by Damas collection also offers elegant new pieces in its hailed Damas Solitaire collection featuring meticulously selected diamonds whose cut recalls the brilliance and beauty of the Diwali festival. Apart from this are several other new 22k gold collections such as the Mangalsutram, which captures the spirit of holy matrimony in trendy, elegant designs, Mystique nose pins embellished with diamonds, emerald and rubies and the exotic Kundan collection with fine lacquer portraying nature's motifs. You will also be tempted by the new gem studded Navaratna set, the new and exclusive diamond rings collection for men and the bewitching AU Finja 'Flora' bangles collection exclusively available at Damas.

Discover Diwali's true significance with Damas' special collections and glittering gifts now available at select Damas 22k shops in UAE as well as in Qatar, Bahrain, Oman and Kuwait.