Bread Festival arrives in Oman

Press release

Published March 30th, 2011 - 07:36 GMT

For one month, the assorted array of breads, buns and cakes are at reduced prices

In celebration of BreadTalk’s proud bread making tradition, the flagship store in Bareeq Al Shatti Mall recently launched its ‘Bread Festival’. For one month, the assorted array of breads, buns and cakes are at reduced prices and will allow customers to self indulge in the taste, aroma, quality, appearance and texture of BreadTalk’s signature products.

In line with BreadTalk’s bold strides in introducing a new food culture, the festival reflects the diverse variety of baked goods produced by seasoned chefs in the uniquely situated see thru kitchens all year round. Hand crafted to perfection and with passion and vibrancy, the freshly browned breads aim to bring families and friends together to share the warm experience and nutritionally rich benefits.

A trend-setting lifestyle bakery, BreadTalk has brought about a renaissance in the bread business, with multiple awards testifying to its brand and distinct business strategies.

Background Information

Bin Mirza International

Established in January 2004 by Hani Ali Mirza, Partner and Managing Director, Bin Mirza International has since become a pioneer in the hospitality industry bringing leading international brand that cater to the tastes and culture of the Omani people.

BMI started its business by obtaining Second Cup Cafés from Canada and Nando’s Peri-Peri Chicken Restaurants from South Africa. In 2005, the Company also obtained the franchise rights of CinnZeo Bakery Cafés and BreadTalk.

BMI will continue to build on the foundation of a local company with world-class standards that is committed to quality and incomparable product and service offerings.