Al-Falak wins three major awards in Microsoft Arabia Awards 2010

Press release

Published December 26th, 2010 - 03:57 GMT

Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co

Al-Falak Electronic Equipment & Supplies Co, a leading provider of technology-based end-to-end solutions in the Middle East, has received three major awards during the recently concluded Microsoft Arabia Awards 2010 held in Riyadh, Saudi Arabia. Al-Falak was awarded as Microsoft Saudi Original Equipment Manufacturer (OEM); Distributor of the Year and Microsoft Saudi Specialized Devices and Applications (SDA) Distributor of the Year, while Al-Falak’s Distribution and Microsoft Product Manager Anthony Fernandes received the Best Microsoft Product Manager award.

Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co, said: “We are delighted with the recognition given to us by Microsoft Arabia. These achievements affirm our long-term commitment to delivering high-quality, technology-based solutions to our consumers. The Microsoft Arabia event highlights the growth and success of our services and inspires us to pursue new challenges and opportunities in the future.”

Al-Falak's strong alliance with Microsoft has been further reinforced by the successful launch of the Kinect sensor, the game-changing controller-free gaming and entertainment experience for Microsoft's Xbox 360 video game platform. Building on its excellent performance in distributing and launching Microsoft products in the region, Al-Falak has revealed new plans to further strengthen its relationship with Microsoft by jointly exploring new business opportunities across high-growth markets in the Middle East.

Al-Falak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al-Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.

Background Information

Al-Falak Electronic Equipment & Supplies

ALFalak Electronic Equipment and Supplies was founded in 1981, it is a Closed-Stock Saudi Arabian company and is part of the ALFalak ALKhaleej group.

In addition to Advanced IT and Communication Services, ALFalak is a diverse IT company providing end-to-end solutions, stocking and distribution, as well as e-Commerce.

ALFalak also offers Serviced Manpower Outsourcing, as well as General Contracting.

ALFalak has played a major role in the IT evolution by serving a diverse clientele throughout the region. Enabling our clients to streamline operations and/or increase profitability on a continuous basis. ALFalak’s list of clients includes government ministries and agencies, universities, banks, and prestigious private sector corporations in Saudi Arabia, the UAE, and Bahrain.