Adobe Systems signs Alfalak Distribution as authorized Adobe Distributor in Saudi Arabia

Press release

Published June 13th, 2011 - 10:45 GMT

Adobe Systems

Adobe Systems MENA today announced that Alfalak Distribution, a leading IT distributor in Saudi Arabia, has been appointed as an official Adobe Distributor specifically for the Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors which includes Logicom, Mindware, DISWAY and Grapheast. Alfalak will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.

“During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”

Ahmed Ashadawi, CEO and President, Alfalak Electronic Equipment & Supplies Co. commented, “We are delighted to join the Adobe network as an authorized distributor. Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom.”

Background Information

Adobe Systems

Adobe revolutionizes how the world engages with ideas and information. Its award-winning software and technologies have set the standard for communication and collaboration for more than 25 years, bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.

With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world's largest and most diversified software companies.

Company Profile

Al-Falak Electronic Equipment & Supplies

ALFalak Electronic Equipment and Supplies was founded in 1981, it is a Closed-Stock Saudi Arabian company and is part of the ALFalak ALKhaleej group.

In addition to Advanced IT and Communication Services, ALFalak is a diverse IT company providing end-to-end solutions, stocking and distribution, as well as e-Commerce.

ALFalak also offers Serviced Manpower Outsourcing, as well as General Contracting.

ALFalak has played a major role in the IT evolution by serving a diverse clientele throughout the region. Enabling our clients to streamline operations and/or increase profitability on a continuous basis. ALFalak’s list of clients includes government ministries and agencies, universities, banks, and prestigious private sector corporations in Saudi Arabia, the UAE, and Bahrain.