Adobe appoints new Channel Manager for MENA

Adobe Systems announced today that Ashraf Jarad has been appointed as Channel Account Manager for the Middle East and North Africa market. The appointment reflects Adobe’s commitment to strengthening relationships with channel partners to address growing demand for its content creation solutions across the region.
Ashraf brings extensive experience from a background of 16 years in corporate sales, channel management and technical roles in technology companies based in the Middle East and North America.
Ashraf will be responsible for sales and channel management for Adobe Systems, developing reseller programs and building a solid ecosystem of partners for Adobe in the region with a major focus on the Kingdom.
“With the growing demand for business and creative software in this region, we need to be confident that the right channels are in place to make Adobe software and support accessible to everyone who can benefit from its functionality. We are very excited about Ashraf joining the Adobe family and look forward to him growing Adobe’s channel for distribution in the MENA region.” said Abdallah Saqqa, General Manager, Adobe Systems MENA.
Background Information
Adobe Systems
Adobe revolutionizes how the world engages with ideas and information. Its award-winning software and technologies have set the standard for communication and collaboration for more than 25 years, bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.
With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world's largest and most diversified software companies.